Social Responsibility Ethical and Legal Issues in Marketing

Socially responsible marketing addresses the shortcomings of traditional marketing practices and follows the philosophy of mindfulness and responsibility. According to Chron.com, this philosophy states that business marketing practices should be based on consumer satisfaction and innovative ideas and provide long-term value and benefits to society. So far, we`ve seen that ethical marketing can guide advertising, research and use of data, competitive advantage strategies, and company policies. However, there can also be problems that arise from trying to apply an ethical marketing strategy. Misleading information in advertising may include information about product quality, availability of a service, and any exclusions for a product. For example, marketing techniques such as images of aircraft for a trucking company or small print that may contradict the overall message of the advertisement are misleading and illegal. Companies such as Harvey Norman and Spec Savers have been held liable for misleading claims in the past. Companies are aware that consumers are savvy and opinionated. With this in mind, companies should create an ethical marketing plan and integrate it into all aspects of their marketing mix. Monique Goodyer works as a marketing specialist at Monaco Compensation Lawyers, one of Australia`s top compensation firms.

#3: Maintains Legal Marketing: Reduces the risk of cutting corners and turning a blind eye. #5: Improving the quality of recruits and increasing retention: A good company attracts good employees, suppliers, investors and customers who are happy to help the company achieve its goals. Good marketing practices make new marketers feel that their time in the workplace will make a difference and therefore less likely to change jobs, as well as suppliers and other people involved. While lawmakers have yet to decide on a legal position, individuals are pushing for stricter data protection laws. For example, in a recent survey of 11,000 people, nearly 70% said they would like to use a „Do Not Track” feature in search engines, if available. (www.infoworld.com/article/2612865/internet-privacy/ovum–big-data-collection-colliding-with-privacy-concerns.html). Companies like Facebook have also received backlash on privacy issues. Therefore, companies need to be more aware of consumer privacy when collecting data. Unlike the traditional marketing goal, which has been to reduce costs and increase profits, socially responsible marketers are more focused on delivering the goods and services consumers want, getting feedback for improvements, and redistributing to the communities that have helped them become who they are. Analyze the influence of consumers on ethical behavior in marketing. In the months following the discovery of the fraudulent devices, investigators identified a team of Volkswagen employees who had concocted the plan and implemented it for several years. An internal assessment revealed a „culture of tolerance” for policy violations in the company.

He also found that Volkswagen`s focus on „results at all costs” had contributed to the violation of ethical standards. Industry experts believe that the company`s violation of consumer trust will be extremely difficult to correct, and rebuilding the Volkswagen brand could take years. Ethical marketing is a philosophy focused on honesty, fairness and responsibility. While evil and good are subjective, a general set of guidelines can be established to ensure that the company`s intent is sent and realized. The principles of this practice are as follows: Sometimes the law sets deadlines in different countries where telemarketing and door-to-door sales are permitted. For example, a salesperson can only approach you between 9 a.m. and 6 p.m. on weekdays and between 9 a.m.

and 5 p.m. on Saturdays. In addition, „Don`t Knock” stickers must follow a „Do Not Call” register from marketers. While these safeguards are in place, legal and ethical issues arise because the majority of consumers are unaware of these measures or cannot bother to report minor crimes. As a result, marketers often get away with illegal and unethical behavior. Marketers bring the right products to the right people at the right time. Ethical marketers ensure that products meet and exceed their needs, support their claims, and deliver value to customers over time while finding ways to continue paying for them. A company that pursues an ethical and socially responsible marketing strategy will earn the respect and trust of the customers with whom it engages and interacts. In the long run, this will lead to greater benefits. Today`s businesses can make their practices more ethical and responsible by perfecting the following features. Finally, a study by public relations and marketing firm Cone Communications found that 87% of Americans buy a product because the company is engaged in an issue that is important to them.

#1: Moral Marketing Compass: This is especially important in economic downturns when unethical practices become attractive.